Customer Relationship Management (CRM) is a strategy for managing and nurturing a company’s interactions with customers and sales prospects. It involves using technology to organize, automate, and synchronize business processes’ principally sales related activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new customers, nurture and retain those the company already has, entice former customers back into the fold, and reduce the costs of marketing and customer service.

CRM benefits:

  • Improved customer service
  • Higher sales productivity
  • Improved customer retention
  • Customer loyalty
  • Increased sales through better timing by anticipating historic trends
  • Identifying needs more effectively by understanding specific customer requirements
  • Convenient cross-selling of products and services
  • Provide your sales team with the tools to become a top performer
  • Gain visibility into sales activities and teams performance

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